Reporting to the Senior Director of Marketing, the Marketing Programs Manager will be responsible for executing and analyzing innovative and targeted campaigns that drive awareness, engagement, and pipeline.
The Marketing Programs Manager will be effective at building integrated campaigns that engage prospects with increasingly targeted, relevant, and personalized marketing. The successful candidate is a proactive team player, well-organized and detail-oriented, thrives in a fast-paced, dynamic work environment, meets deadlines, and goes above and beyond to get the job done.
Plan, coordinate, and execute integrated and targeted marketing campaigns that will drive the required top and middle of funnel responses to meet sales
objectives and business goals
Write and produce targeted content including landing pages, email and direct mail assets, ad copy, and webinar content to support the execution of the
Define, measure, and analyze campaign metrics (i.e. click-through, conversions, engagements, MQL, SQL, etc.), communicate results, and implement actions
that enhance the effectiveness
Help to deepen our relationship with our targeted database members by helping develop stronger scoring algorithms and behavioral nurture paths
Manage the flow of leads from campaigns and events into marketing automation systems, and develop follow-up plans with sales team stakeholders t0
maximize pipeline generation and conversion
About Julia Computing
Julia Computing develops products that bring the superpowers of the Julia programming language to its customers. Julia Computing's flagship product is JuliaHub, a secure, cloud-based, SaaS platform for developing, deploying, and scaling Julia programs to thousands of nodes. Julia Computing was founded in 2015 by the creators of the Julia programming language for artificial intelligence, machine learning, analytics, data science, modeling, and simulation.
Preference – Boston-area, but open to candidates on the East Coast of the U.S.